Thursday, 10 February 2011

"The King's Speech" with Colin Burrows


On Tuesday 8th 2011 the media and film students went to see "The King's Speech" at the Arts Picture House in Cambridge with an after speech from Colin Burrows of Speacialtreats. With his company publicising, marketing and promoting. They market films through cross media publicty (convergence) because its the best way to market, promote films because of technology that now exists. He explained to us how they target and audience through this convergence, but also this convergence can be a down side if improperly used. "Cemetery Junction" was damaged as a film, with convergence as it was linked too strongly with T.V culture with Ricky Gervais leading to a wrong audience. Ricky is too much of a strong comedic act himself and mislead the film with its audience.

Thursday, 3 February 2011

Classification

'In-Mind Louis' will be a PG (parental guidance) as it will have some frightening and intense moments more suitable for older children (teenagers) and adults.


a PG (Parental Guidance) film is:
- Suitable for ages 8 or over however this is at the Parent/ carer's discretion
- May contain discrimination however this should only be educational and should always be negatively portrayed
- May contain drugs but must carry a strong anti drug message
- May contain horror but this must not be intense and can only be fore a short amount of time
- May contain some mild bad language
- May contain some grown up themes such as domestic violence


Examples of PG rated films:
Pokémon: The First Movie (1999), The Haunted Mansion (2003), Back to the Future (1985)
Our children's film fits more into the PG category because the chase scene in the introduction contains an extended period of threat which is not counterbalanced. It also has a somewhat skewed moral framework in which our main character is a thief which is not suitable for a U rating.