IN-MIND LOUIS intro 26/04/2011 with music

IN MIND LOUIS animatic 13/01/2011

My 'In-Mind Louis' animatic drew influence from Edward Scissorhands style animation and I used my simple but effective child-like sketches to create a bold, over the top but powerful effect. I also took influence from Tim Burton's simple but emotional pencil and watercolour character drawings, which are prevayed in a similar way by Johnny Depp's underplayed and almost timid acting style which he shows numerous times in his roles. I created my own colour effect editing the sketches on iPhoto.

What would be the audience for your media product?

My target audience would be 10-20 year olds with a PG rating. I would say that In-Mind Louis is for a younger audience but I hope it can be sophisticated enough for older adults as well, as they are the ones who would bring they're children to the cinema. From audience research I have had feedback back mentioning is has some quite noticeably dark elements to it but from studying previous fantasy films with PG classifications like 'The Nightmare Before Christmas' and 'Edward Scissorhands I think In-Mind Louis might be able to reach and entertain a family audience.

What kind of media institution might distribute your media product and why?

Sony Pictures Classics is an art-house film division of Sony Pictures Entertainment that distributes, produces and acquires specialty films (especially doctumentaries, independant films and art films) from the United States and around the world, so including the UK. It has a history of making reasonable investments for small films, getting a decent return and not overspending and sharing money with the filmmakers honestly. It also can release some films for all other departments of Sony, (including the parent company) so my product would have the chance for a mainstream distribution if thought necessary. Sony Pictures Classics would also be a good choice, as they have released many low budget fantasy films for example the french films 'The City of Lost Children (1995) and more recently 'Angel-A' (2007) which are favourites of mine and both inspired me to make a fantasy intro. They also release Terry Gilliam's 'The Imaginarium of Doctor Parnassus' in 2009 which went on to gain a somewhat mainstream audience and release.

Audience Research 2

From this audience research I can see that I can attract my audience with social networking sites as these are constantly growing in use especially with young audiences an offer an easy way to gain attention if put on the correct sites. For example Facebook and Twitter are very popular and used constantly by the young and old. With trailers and website links attached to these sites I can also try and build up word of mouth on the social networking sites from seeing the trailers. Also for example In-Mind Louis could have it's own Facebook page and I could frequently post new and more insightful trailers and posters in the few weeks before its release and see how many people 'like' its page. Here again I am also reinforced that there is a large market and potential for fantasy films but with that comes the challenge of competition.

Audience Research 1

From this audience research I can see that if I promote and publicize my product well and to the correct audience my film might be able to gain a wider audience. Also if I keep its classification within a PG or 12A it could cross over into the mainstream and have the same chance as big mainstream fantasy films like The Harry Potter series and Twilight series. Looking at audience research like this also helps me see if I am directing my product at the correct audience or not. From watching this I can see how to promote and market my product using trailers, handouts and posters, with the latter I can strongly attract my audience with, as the fantasy genre is a very visual aesthetically pleasing one. I also am reinforced that the fantasy genre is one of the biggest and that there is huge market for a wide range of films ranging from more obscure films like Beetlejuice to fantasy epic blockbusters like Lord of The Rings.