Audience Research 1

From this audience research I can see that if I promote and publicize my product well and to the correct audience my film might be able to gain a wider audience. Also if I keep its classification within a PG or 12A it could cross over into the mainstream and have the same chance as big mainstream fantasy films like The Harry Potter series and Twilight series. Looking at audience research like this also helps me see if I am directing my product at the correct audience or not. From watching this I can see how to promote and market my product using trailers, handouts and posters, with the latter I can strongly attract my audience with, as the fantasy genre is a very visual aesthetically pleasing one. I also am reinforced that the fantasy genre is one of the biggest and that there is huge market for a wide range of films ranging from more obscure films like Beetlejuice to fantasy epic blockbusters like Lord of The Rings.