My target audience would be 10-20 year olds with a PG rating. I would say that In-Mind Louis is for a younger audience but I hope it can be sophisticated enough for older adults as well, as they are the ones who would bring they're children to the cinema. From audience research I have had feedback back mentioning is has some quite noticeably dark elements to it but from studying previous fantasy films with PG classifications like 'The Nightmare Before Christmas' and 'Edward Scissorhands I think In-Mind Louis might be able to reach and entertain a family audience.
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