Audio/visual walk through "In what ways does your media product use, develop or challenge forms and conventions of real media products?"

Music talk through (Relating to, What have you learnt about technologies from the process of constructing this product?)

How did you attract/address your audience?

I could attract my audience through trailers, like my animatic created interest in class. Short teaser trailers could build/bring interest. I recall the example of the first Twilight, where the first very short teaser trailer came out on IMDB and it worked really well on me drew you in with the excitement of the action but did not give the plot away. Hitting you with a few special effects of intense action. I remember seeing this before any posters or other promotion arrived in England. I definitely think this style of marketing can develop interest and start to build an audience. Also posters are very effective with good ones, being eye catching. Social networking (Internet) sites is a big market for promoting your film, as they are being used more and more everyday and they can be interactive too i.e participating in the films promotion like Paranormal Activity did with their website. I could also attract my audience creating an interactive fan website, for example where you can unlock deeper knowledge of the story and characters. This makes the audience feel like they are participating in the films promotion.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My product uses the fantasy styles and genres with a conventional child sleeping and entering his dreams (which are normally troubled). This technique or style ranges from traditional fantasy films and more contemporary or modern films like 'Coraline' which I was inspired by. I feel 'In-Mind Louis' does take further and develop the forms of the mainstream fantasy genre though. I took my influences from fantasy films such as 'Edward Scissorhands' which I was strongly inspired by and I think is a contemporary fantasy masterpiece laying the conventions for fantasy films today even though it was made two decades ago.

 From my finished product I realised that most fantasy films have numerous fairytale elements and are rare in horror or psychological elements. I noticed that without being too slelf indulgent, naturally from my personality and personal interests in music and art and so on. I added a psychological or almost horror feel, as the edge of fear has always interested me. I'm challenging conventions of the fantasy genre here by adding elements of these genres. Maybe this does not happen because its hard marketing a film with mixed genres & big studios do not welcome it. An example of this is Donnie Darko's failed marketing where the film was marketed as a horror film, when it was a psychological thriller. Maybe my intro has these elements because I was making it from numerous film influences with no one else in mind like a big studio or anything.