I could attract my audience through trailers, like my animatic created interest in class. Short teaser trailers could build/bring interest. I recall the example of the first Twilight, where the first very short teaser trailer came out on IMDB and it worked really well on me drew you in with the excitement of the action but did not give the plot away. Hitting you with a few special effects of intense action. I remember seeing this before any posters or other promotion arrived in England. I definitely think this style of marketing can develop interest and start to build an audience. Also posters are very effective with good ones, being eye catching. Social networking (Internet) sites is a big market for promoting your film, as they are being used more and more everyday and they can be interactive too i.e participating in the films promotion like Paranormal Activity did with their website. I could also attract my audience creating an interactive fan website, for example where you can unlock deeper knowledge of the story and characters. This makes the audience feel like they are participating in the films promotion.
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