'The Town' production (Ben Affleck)

The film opened in American theaters on the 17th of september 2010. It took first place at the box office on its opening weekend, taking in $23,808,032 million in the States on 2861 screens. Up to now it is nearly a block buster grossing $99,574,000m on a budget of $37m. It is under the studios of Legendary Pictures, GK Films and Thunder Road Film but distributed by Warner Bros. It received widespread critical claim and stars big names like Ben Affleck who also directed the film and Jeremy Renner, which would of boosted the attention and sales of the film. I don't think the film has been strongly promoted or advertised as i haven't seen it promoted on T.V, radio or by posters. I think its an underestimated success and was mainly aimed at crime/thriller seeking adults but has proven more popular.